Watt is open
When advisors get busy, marketing is the first thing to get pushed aside. Watt drafts your posts, newsletters and graphics every week, in your voice and your brand, and you approve what goes out. Built by a CFP® for financial advisors.
Paste your website and Watt learns your brand.
Your week of posts, drafted for you.





A client email that sounds like you.
More than 50 client handouts, in your brand.



Nothing goes out until you approve it.





About 10 minutes a week
Sam Farrington, CFP®
Creator of Amplify for Advisors. His writing and insights have been featured in
Kitces Research found that the advisors who market best often spend the least of their own time on it. Watt is built around that.





71% of advisors who posted daily won a client from social media, against 41 to 50% of those posting weekly or monthly. Watt keeps you consistent without the hours.
Advisors who handed social media off entirely spent about a quarter of what in-house efforts cost, much of it the advisor's own time. You spend about ten minutes a week approving.



Watt learns how you write and draws every graphic in your colors, fonts and logo, so nothing reads like generic AI.
Every draft is checked for common advertising rule problems before you see it. Your firm's review still decides.
Figures from Kitces Research, How Financial Planners Actually Market Their Services, 2026 (pages 87, 89 and 118). They describe advisors in the study, not a promise.
Start free with the guides, go deeper with the newsletter, and let Watt do the weekly drafting.



Open now
Drafts your posts, newsletters and graphics every week, in your voice and your brand, ready for you to approve.
See what Watt makesFree every week
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Plain-language guides on AI tools, compliance, and marketing, written by a CFP® who ran a practice.
Browse the articlesBuilt by a CFP®
I started my own RIA from scratch, so I know what it takes to grow a practice while serving clients and staying compliant. My work has also been featured in Forbes, NerdWallet, Money.com, Fidelity, and more. Amplify for Advisors is everything I wish I'd had back then, with AI systems that sound like you and respect the rules you work under.
More about SamTry it free for 7 days. No card needed, and nothing goes out without your approval.