Watt opens October 16

Marketing off your plate. Every week.

When advisors get busy, marketing is the first thing to get pushed aside. Watt drafts your posts, newsletters and graphics every week, in your voice and your brand, and you approve what goes out. Built by a CFP® for financial advisors.

Watt · Harbor & Pine FinancialSample firm
harborpine.comRead my website
Watt read your website. Here is what it found.
Your colorsFrom your site and logo
Your fontsNewsreader for headlines, Inter for text
Who you helpIndividuals and families at every stage of life
How you writeWarm, plain and in the first person
Your disclosureAdded to every graphic and email
Sam Farrington, CFP®

Sam Farrington, CFP®

Creator of Amplify for Advisors. His writing and insights have been featured in

600+Advisors read Amplify for Advisors every week
ForbesYahoo FinanceNasdaqNerdWalletMoneyFidelityBankrate

What Watt does for your practice.

Kitces Research found that the advisors who market best often spend the least of their own time on it. Watt is built around that.

Show up every week

71% of advisors who posted daily won a client from social media, against 41 to 50% of those posting weekly or monthly. Watt keeps you consistent without the hours.

$1.77to win $1 of revenue with social media done in-house
$0.45when it's fully handed off

Get your evenings back

Advisors who handed social media off entirely spent about a quarter of what in-house efforts cost, much of it the advisor's own time. You spend about ten minutes a week approving.

Sound like you, look like your firm

Watt learns how you write and draws every graphic in your colors, fonts and logo, so nothing reads like generic AI.

No client details neededChecked against SEC and FINRA basicsNothing goes out without you

Built for compliance-aware workflows

Every draft is checked for common advertising rule problems before you see it. Your firm's review still decides.

Figures from Kitces Research, How Financial Planners Actually Market Their Services, 2026 (pages 87, 89 and 118). They describe advisors in the study, not a promise.

Three ways Amplify for Advisors helps you use AI well.

Start free with the guides, go deeper with the newsletter, and let Watt do the weekly drafting.

Opens October 16

Watt, the Amplify for Advisors Agent

Drafts your posts, newsletters and graphics every week, in your voice and your brand, ready for you to approve.

See what Watt makes
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Plain-language guides on AI tools, compliance, and marketing, written by a CFP® who ran a practice.

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Sam Farrington, CFP®

Built by a CFP®

I built my practice from zero clients. Now I help advisors grow theirs with AI.

I started my own RIA from scratch, so I know what it takes to grow a practice while serving clients and staying compliant. My work has also been featured in Forbes, NerdWallet, Money.com, Fidelity, and more. Amplify for Advisors is everything I wish I'd had back then, with AI systems that sound like you and respect the rules you work under.

More about Sam

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Watt opens October 16. Join the list and you'll get the link the day it opens.