Coming this fall

Watt, the Amplify
for Advisors Agent.

A marketing agent built for financial advisors. Set it up once and it makes your content, your client letters, and your graphics quick and easy, inside the AI tools you already use, with your compliance language on everything.

What it is

A marketing department that already knows your practice.

Watt connects to Claude or ChatGPT and learns five things about you. Your voice, your compliance rules, your niche, your client types, and your brand. After that, everything it drafts sounds like you and fits your rules, so the marketing work that used to eat an afternoon comes back in minutes. It comes from the creator of Amplify for Advisors and the 80 plus issue library advisors read every week.

The thirteen tools

Five departments. Every tool already knows your voice and your rules.

Content engine

  • Weekly content planner. One idea becomes a full week of platform ready content in your voice.
  • Content recycler. Takes anything you've already written and pulls new pieces out of it.
  • Evergreen library. Builds a permanent bank of 20 to 30 posts from your past ideas, ready to resurface.
  • Story vault interview. Interviews you to surface the personal stories worth telling, then saves them for future content.

Client communication

  • Quarterly letter writer. Your plain words recap of the quarter becomes a polished client letter.
  • Client touchpoint drafter. The proactive messages that go out between meetings, when nothing is wrong.
  • Market response kit. When markets drop or a scary headline lands, your complete say this now package is ready.

Growth

  • Outreach sequence builder. A four message introduction with a real opener, a value drop, and a genuine question. No pitch slaps.
  • Growth plan builder. Converts the hours AI gives back into a client attraction plan you'll actually run.
  • AI presence audit. Shows you what ChatGPT and other assistants say when a prospect asks about you, and how to improve it.

Practice guardrails

  • Guided setup. Walks you through setup one question at a time until Watt knows your practice, and you only do it once.
  • AI use policy generator. Drafts the one page firm policy covering approved tools and the data rules that matter.

Design studio

  • Visual renderer. Quote cards, stat graphics, event cards, carousel frames, and ads made in your brand, with your logo, your colors, and your disclosure already on every one. If you grabbed the free kit, you've already used it.
How it works

Three steps, then it's yours.

1

Connect

Add Watt to Claude or ChatGPT as a connector in a few clicks. It uses MCP, the same open standard the major AI platforms have adopted.

2

Build your five files

Answer plain questions about your voice, your rules, your niche, your clients, and your brand. Watt builds the files for you, and you only do this once.

3

Put it to work

Ask for a week of content, a quarterly letter, or a branded graphic. It comes back in minutes, already sounding like you.

Why it's different

Your files stay yours. You stay in charge.

Watt reads your files and it never owns them, and nothing about your practice lives anywhere you can't see. Every draft also passes through a hand maintained list of the words and patterns that make content sound machine written, so what comes back reads like you on a good day. Your graphics come back with the disclosure already on them and the numbers right. It works inside the Claude or ChatGPT subscription you already pay for, which keeps one membership affordable. And nothing ever posts or sends without you.

SEE THE DIFFERENCE

Your chatbot can talk about marketing.

Watt runs a marketing department.

Same request, sent to a plain chatbot and to Watt. Look at what comes back.

ANY CHATBOT, OUT OF THE BOX Typical chatbot graphic attempt: gradient background, emoji, placeholder logo, no disclosure
  • Invented colors and a default font
  • Your logo and your brand are nowhere in it
  • No disclosure line anywhere
  • Different result every time you ask
WATT’S DESIGN STUDIO Watt render: exact brand colors and fonts, real logo, brand mark watermark, disclosure line built in
  • Your exact hex colors and your real fonts, embedded
  • Your logo, sized right, your mark as a watermark
  • Your disclosure line in the template layer, every time
  • Light and dark versions of every card
ANY CHATBOT, OUT OF THE BOX
MARKET-DROP EMAIL, GENERIC DRAFTIn today’s ever-changing market landscape, volatility can feel overwhelming. It’s important to remember that investing is a journey, and together we can navigate these uncertain times! 📉📈
  • Sounds like every AI email your clients already delete
  • No memory of your voice, your niche, or your firm
  • Happy to invent a statistic if one sounds good
WATT, RUNNING ON YOUR FILES
MARKET-DROP EMAIL, DRAFTED IN YOUR VOICEMarkets dropped today. Your plan already assumed days like this would happen. Here’s what that means for your money, and why we’re not changing course.
  • Written in your voice, checked against your voice guide’s banned list
  • Grounded in your niche, your client segments, your rules
  • Claims trace to real evidence or get labeled as judgment

Can’t leak client data

A data fence in every tool refuses client-identifying information, structurally.

Can’t skip your disclosure

The disclosure line lives in the template layer, so no graphic ships without it.

Can’t sound like a machine

Every draft passes a voice check against machine-sounding phrases before you see it.

Can’t invent a statistic

Recommendations ground in maintained evidence, refreshed every quarterly update.

That’s what the subscription buys: not a chatbot, but the briefed, governed, quarterly-updated department your chatbot becomes when Watt is connected.

Questions

What Watt does, and what it deliberately doesn't.

What do I need to use Watt?

A Claude or ChatGPT subscription, which many advisors already have. Watt connects as an MCP connector and works inside the chat you already know. No new software to learn.

Does Watt post or send anything on its own?

No, and that's deliberate. Every piece of content, every letter, every visual comes to you first. Watt drafts and you decide. Tools that publish on autopilot are a different product for a different kind of firm.

Will Watt keep me compliant?

No tool can promise that, and it's fair to be skeptical of any that does. What Watt does is start every draft with your firm's rules and your disclosure language already in place, which makes your review faster. Your review process still governs.

Will it sound like AI wrote it?

That worry is fair, because plenty of AI output reads exactly that way. Watt runs every draft through a curated writing baseline, a hand maintained list of the words and patterns that make content sound machine written, updated with each quarterly release. Your voice guide also keeps a corrections log, and every fix you make teaches Watt something permanent. The drafts get closer to your voice the longer you use it.

Does Watt touch client data?

No. Watt only works with public information like your voice, your niche, and your brand. It never asks for client information, and you should never give client data to any AI tool.

My firm locks down integrations. Can I still use it?

Yes. Every Watt workflow is also available as an installable Skill that runs in a plain Claude chat with no connector required. Same expertise, delivered a way locked down firms allow.

Who owns the files Watt builds?

You do. The five files live with you, and everything Watt produces from them is yours. If you ever cancel, all of it goes with you.

Is this a prospecting bot?

No. Watt doesn't scrape prospect lists or send automated outbound. It makes you sharper at showing up in your own voice, which is the part of marketing that actually earns trust with the clients you want.

What does it cost?

$49 per month, everything included. All thirteen tools, the full template library, and every quarterly update. Doors open this fall and newsletter subscribers hear first.

The flagship Watt, the Amplifyfor Advisors Agent.

Watt, the Amplify for Advisors Agent

$49/month

One membership, everything included. All thirteen tools across five departments, the full graphic library, and new tools with every quarterly update. Everything easy, everything fast, everything sounding like you. Opens this fall, and newsletter subscribers hear first.

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