Sam Farrington, CFP®
Creator of Amplify for Advisors. His writing and insights have been featured in
I'm Sam Farrington, CFP®. I spent years as a financial planner before building Amplify for Advisors, and everything here starts from that seat, the client meetings, the compliance reviews, and the twenty spare minutes a week you actually have.
I know what it feels like to stare at a blank LinkedIn box between meetings. I know the content advice you've been given, post consistently, be authentic, provide value, and I know nobody ever explains how to do that in the twenty minutes a week you actually have. And I know that every piece of generic AI advice on the internet ignores the two things that matter in this profession. Your voice is your moat, and compliance is not optional.
That gap is why I built Watt, the Amplify for Advisors Agent. It drafts your week of posts, newsletters and graphics in your voice and your brand, checks every draft before you see it, and leaves you about ten minutes of reading and approving. It's open now, and you can see what it makes.
Every week I send one practical AI prompt, and every Sunday the AI Cheat Sheet covers the three AI stories that matter. Both are free. Everything I publish gets tested on the business you're reading about, which means by the time a framework reaches you, it has already survived contact with reality.
One system, in a deliberate order
Every framework on the site follows the same three steps.
Your voice comes first, because everything downstream inherits it.
Advisor-specific frameworks carry compliance guardrails inside every prompt.
The same system runs client communication, meeting prep, and the follow-through that builds trust.
Where to start
Pick the one that fits the twenty minutes you have this week.
